Since 2007 Louis Vuitton (LV) has been focusing on notatable celebrities. On June 14, 2012 (yes- today people) former Heavyweight Champion Muhammad Ali takes the forefront. The newest Louis Vuitton campaign “Core Values,” photographed by Annie Leibovitz, features the famous boxer and grandson, Curtis Muhammad Conway Jr. in the Ali’s sunny Phoenix backyard.
Today the slogan suggests that core values are passed down from one generation to the next, ”Some stars show you the way. Muhammad Ali and a rising star,” will be seen in both magazines and newspapers across 60 countries. Muhammad Ali has now joined other iconic celebrities such Madonna, Angelina Jolie, Francis Ford Coppola and many others.
Oh, I almost forgot to mention- Ali’s grandson is the SPITTING image of himself when he was a child. Google it!